Your Website Looks Fantastic. Still, There’s One Big Problem. It’s Not Converting Leads.
Your website should be your #1 lead generator, so if it’s not attracting and converting prospects, it’s not doing its job.
Why Beautiful Websites Fail
There are four reasons why websites don’t deliver the results marketing and sales leaders are looking for.
You’re Not Getting Found
You might have a bad keyword strategy, or maybe your website speed is sluggish, and you’re being penalized by search engines as page load time and mobile-first indexing have become critical site ranking factors.
Broken Conversion Paths
High-performing websites provide their visitors with clear conversion pathways and calls-to-action. Those pathways should be built with the understanding that website visitor-to-lead conversions rarely happen in a single step.
Your UX Isn’t Intuitive
61% of website visitors will abandon a website for another if they can’t find what they’re looking for right away. If your website makes your visitors think too hard to find what they need, you may see the same result.
You Don’t Have a Strategy
While your website is the cornerstone of your digital marketing strategy, it is not a replacement for a strategy. You need to keep it fresh with high-quality, strategic content and attract buyers to it with innovative campaigns.
We Diagnose Problems Before We Prescribe Solutions
Through our comprehensive website audit process, we’ll provide you with the actionable recommendations we would make for ourselves, as if your company was our own.
STEP 1: Discovery
First, we’ll get to know each other. We’ll set up a call for you with one of our client success managers, so we can better understand the current state of your marketing, the unique outcomes you’re trying to achieve, and whether or not we’re a good fit to help you reach those goals. We’ll only move forward if we both are on-board.
If we both agree we’re a good fit, we’ll begin crafting a 90-day website plan. One of our strategists will perform a deep-dive analysis into your website architecture and performance, as well as how it fits into the rest of your digital marketing strategy. They’ll create a strategic plan that consists of recommendations, improvements, and opportunities to reach your goals.
*Our 90-day plans come with a money-back satisfaction guarantee.
STEP 3: We Get to Work
Next, if like your 90-day website plan and want to work with us, your account executive, along with a team of talented specialists, will immediately roll up their sleeves and get to work in retooling and improving your website. And, if at any time we identify an opportunity for you or a need to pivot, we’re agile enough to make that move right away.
"Within two weeks of launching our new website, we exceeded our sales goals. I initially turned to IMPACT because they came highly recommended from HubSpot, and they exceeded my expectations."
David Meerman Scott Marketing Strategist, Author, & Speaker
Meet Your IMPACT Team
Client Success Manager
A client success manager, like Marc pictured above, is the first person you’ll talk to. Her sole job is to make sure you’re getting the most value from IMPACT, and that we’re always meeting your expectations.
As your primary point of contact, your account executive, like Dakota pictured above, will manage the day-to-day of your website work, answering questions, we’re delivering exactly what you need to succeed.
Whenever you need it, one of our passionate and talented inbound strategists, like Britt pictured above, will give you the in-depth insights and strategic recommendations you need to move the needle with your site.
You’ll work with a designer like Joe pictured above, who knows that a pretty website will only get you so far. That’s why every design choice for your site must be made with a user-first mentality backed by data and research.
While a lot of websites can look gorgeous on the surface, it’s usually what’s underneath the hood that counts. A developer, like Melissa pictured above, ensures all of our client’s websites are not only beautiful, but fast and expertly built.
Why Choose IMPACT as Your Partner
We’ve Worked with Hundreds of Companies Just Like Yours
We do our best work with growth-oriented businesses that have aggressive goals and small (1 to 5 person), committed marketing teams.
We Were Named HubSpot’s 2017 Inbound Agency Partner of the Year
Since 2011, we’ve worked tirelessly to get great results for our clients, and our recognition in 2017 from HubSpot is only the beginning.
IMPACT Is Nationally Recognized As a Great Place to Work & Our People Agree
At IMPACT, we not only attract the best talent, we retain it. That means you’ll always have motivated, peak performers working hard for you.
Litchfield Builders Increased Site Traffic by 10X with New Website from IMPACT
FourV Saw 2X Conversions with New Website That Included Site Personalization
Meet Adam Aghion Director of Channel Sales & Alliances at FourV
He Was Just Like You.
FourV’s website wasn’t attracting any new leads for their product, GreySpark, a cyber security business intelligence platform. They didn’t have the strategy or the conversion architecture they needed, and their team didn’t have the time or expertise to achieve their goals -- to increase their pool of sales-ready leads, revamp their messaging strategy, and expand brand awareness.
Then, FourV called IMPACT. We worked with their team to develop a robust lead generation strategy that included aggressive short-, mid-, and long-term goals, as well as a set of staggered strategic activities to achieve them.
Within their first 90 days, FourV saw a 450% increase in leads and had seven qualified sales leads in their pipeline.
Within Their First 90 Days, Four V Saw a:
increase in leads
sales qualified leads in pipeline
"IMPACT takes the time to ask the right questions and it's evident that they really listen to our answers. The quality of their work is truly top notch."
Their New Website Was Converting, But They Still Needed More Qualified Leads.
Following a comprehensive website redesign with IMPACT, the Litchfield Builders team saw steady, exponential growth in conversion rates and overall site traffic. However, they also realized they had a new opportunity in front of them: to increase the number of qualified leads landing on their website.
We got down to work right away with a brand new 90-day marketing plan, which included competitive analysis, updating their buyer personas, a new keyword strategy, on-page optimization, and a new content strategy.
As a Result, They Saw a:
increase in leads
increase in consultation requests
“IMPACT’s has helped us keep a steady pipeline of qualified leads and expand our reach beyond that of our existing clients."