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Video Sales & Marketing Workshop

Learn How to Build Trust & Generate More Revenue with Video in 2 Days or Less

Embrace a culture of video that will have a remarkable impact on your company’s bottom line with a one- or two-day on-site video sales and marketing workshop with IMPACT.

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THE PROBLEM

Why Most Companies Don't Adopt Video

Do you know what the most common obstacle organizations run into when adopting video into their marketing and sales process is? It’s not the lack of understanding the “why” behind video, but rather “what” needs to be created and “how” those videos will actually help a company increase its revenue. In reality, video is a win for both sales and marketing.

HOW WE CAN HELP

Problems We Solve with This Workshop

With a one- or two-day on-site video sales and marketing workshop from IMPACT, we will help you overcome these challenges, and empower your team to master video marketing strategy, on-camera performance, and video production.



You’re a good fit for this workshop if you’re struggling with any of the following:

We’re creating video, but we don’t have a strategy, nor do we know how to create one.

"We’re creating video, but we don’t have a strategy, nor do we know how to create one."

The videos we’re producing aren’t increasing our site traffic, leads, or sales.
"The videos we’re producing aren’t increasing our site traffic, leads, or sales."
Our team is on-board with creating video, but they’re scared to be on camera.

"Our team is on-board with creating video, but they’re scared to be on camera."

We know the power of video, but we don’t have buy-in from the rest of our company.

"We know the power of video, but we don’t have buy-in from the rest of our company."

We don’t have the in-house video editing and production expertise we need.

"We don’t have the in-house video editing and production expertise we need."

Our video production process takes way too long, so videos take forever to publish.

"Our video production process takes way too long, so videos take forever to publish."

We know we need to be producing higher quality sales and marketing videos.

"We know we need to be producing higher quality sales and marketing videos."

Our sales team doesn’t want to participate in creating videos for our company.

"Our sales team doesn’t want to participate in creating videos for our company."

Case Study

Discover How The Workshop Helped AIS Succeed in Video Marketing

WHAT’S INCLUDED?

Here’s What You Can Expect from Your Workshop

Following a pre-workshop consultation call, a completely customized agenda will be developed based on the needs, goals, and challenges of your organization. Your one- or two-day workshop will then be facilitated by Zach Basner, IMPACT’s Director of Inbound Training and Video Strategy.

Though your workshop will be tailored to your company’s requirements, here are some of the general topics and outcomes you can expect from both the one- and two-day workshops:

One-Day Workshop

  • How video has changed the way buyers consume content and what that means for the future of sales and marketing. 
  • An in-depth discussion on the top types of video content (known as “The Selling 7”) proven to build trust and drive sales.
  • How one-to-one personalized video improves sales conversations and fosters deeper connections with buyers more than ever.
  • Effective video communication strategies that will keep viewers watching, and help them understand your message and take action.
  • On-camera performance techniques that will turn anyone into a more effective and influential communicator on- and off-camera.
  • Have complete alignment on your core video sales and marketing strategy going forward between sales, marketing, and leadership.

Two-Day Workshop

  • You will cover all of the video sales and marketing topics mentioned above, in addition to the following topics and outcomes. 
  • Learn video SEO best practices so your ideal buyers will discover your video content — and keep them coming back for more.
  • The basic video production techniques needed to review and produce consistent, high-quality professional video content.
  • Learn how to be an effective producer behind the camera, interview subject matter experts, and coach others on-camera.
  • What an ideal post-production and editing workflow looks like that will ensure you can produce 100+ videos per year.
  • Practice these techniques over the course of the workshop during practical application exercises, in front of and behind the camera.

Please note that IMPACT does not provide video production services during this workshop, and we do not bring any video equipment. Following your workshop, you will have two 30-minute follow-up consultation calls within 30 days of the workshop.

LET’S TALK NUMBERS

How Much Does a Video Workshop Cost?

Given the highly customized nature of the workshop, as well as the fact that there are both one- and two-day options, the cost of your specific workshop will depend on the needs of your organization, as well as how aggressive your goals are. With that said, our one-day workshops begin at $7,500 plus a travel fee, and our two-day workshops begin at $12,500 plus a travel fee.

You asked, We answered

What Is the Formula for Creating Great Marketing & Sales Videos Every Time?
How Do We Hire the Best Videographer Candidate for Our Company?
Should We Choose Vidyard or Wistia for Our Video Hosting Solution?
What Are the Sales & Marketing Videos We Need to Be Creating Right Now?
What Is the Best Equipment We Should Be Looking at to Get Started with Video?

Ready to talk about a Video Sales & Marketing Workshop?
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Click the button below to schedule a time to speak with a member of our team.

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