By 2019, 80% of Content Consumed on the Internet by Buyers Will Be Video-Based Content.(Cisco)
For businesses like yours, this is a big deal. Research shows that video is the most trusted resource for consumers at each stage in the buying process.
52% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (MWP, 2017)
Marketers who use video grow revenue 49% faster than marketers who don’t.(Wordstream, 2018)
Video on a landing page can increase conversions by 80% or more. (Visually, 2016)
Video Is a Win for Both Marketing & Sales
Video is powerful. It will build trust and captivate your audience more than any other type of content. Not only that, the strategic use of video during your sales process will compel people to take action and shorten your sales cycle.
And Yet, Businesses Still Resist Video
Even though there is tons of data out there that shows how powerful video can be in driving engagement and revenue growth, marketing and sales teams are still afraid to embrace it for a lot of reasons.
Afraid to Be on Camera
Lack of Confidence
Lack of Team Buy-in
Resistance from Sales
No Production Experience
No Video Editing Expertise
How Much Time It Takes
“As businesses, we must see ourselves as media companies, whether we like it or not. Therefore, the time to embrace video is now.”
Marcus Sheridan Author & Keynote Speaker, IMPACT
At IMPACT, We Make Creating Video Ridiculously Easy
To empower you to create the remarkable, captivating video content you need, we’ll teach you:
How to Be Comfortable on Camera (& Behind It!)
The key to success with video marketing for businesses is being able to project confidence and inspire trust on camera. We’ll teach you the secrets to becoming a video marketing star and how to help others on your team do the same.
How Different Video Types Impact Your Bottom Line
Different types of marketing and sales videos will move the needle for your business in different ways. We’ll teach you the strategic characteristics of each kind, as well as when to choose them, based on your goals.
The Magic Formula of Videos That Rank & Close Deals
We’ll show you how to create videos that educate, entertain, and build trust with your ideal customers. Not only will this ensure your videos get found, you’ll also shorten your sales cycle, meaning you’ll close deals faster.
How IMPACT Can Help You Crush It with Video
Video Marketing Workshops
With an onsite one- or two-day video marketing workshop from IMPACT, we’ll help you master video production, video marketing strategy, and on-camera performance.Based on our analysis and your feedback, your workshop will be tailored to your processes, level of expertise, and overall goal with video.
Our video experts will guide you through a custom, intensive video marketing curriculum, which will include quarterly roadmaps and structured (but agile) training modules on video strategy and production, and distribution. After IMPACT, you’ll be a results-driven video marketing machine.
As one of Vidyard’s top agency partners, we know the power it has for businesses as a video hosting platform that increases engagement, generates leads, and closes deals. Not only can we help you create exceptional video experiences, we’ll also help get the results and insights you want out of your Vidyard investment.
You can shoot engaging marketing and sales videos in your sleep, but you don’t have the time or the in-house resources to keep up with the editing demands. You’re not alone. Our talented video editing team can quickly turnaround videos, so editing bottlenecks disappear and fresh video content keeps flowing.
"IMPACT has been monumental in our organizational video strategy both in the sales and marketing process."
Your Video Team at IMPACT
Zach Basner, Principal Video Strategist
As IMPACT’s principal video strategist, Zach will help you generate video content in-house and teach you the tools and techniques you need to win with video through coaching and our on-site video workshops.
Client Success Manager
A client success manager, like Melanie pictured above, is the first person you will talk to at IMPACT. Their sole job is to make sure you’re getting the most value from IMPACT, and that we’re always meeting your expectations.
Ready to Learn More?
If you’re interested in learning more about how IMPACT can help make creating content a breeze, let’s set up a time to talk.
When you schedule a meeting, you’ll chat with one of our Client Success Managers, like Nick!