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video marketing services

"78% of people watch online videos every week, & 55% view online videos every day." (HubSpot)

For businesses like yours, this is a big deal. Research shows that video is the most trusted resource for consumers at each stage in the buying process.

52% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (MWP, 2017)

Marketers who use video grow revenue 49% faster than marketers who don’t. (Wordstream, 2018)

Video on a landing page can increase conversions by 80% or more. (Visually, 2016

Video Is a Win for Both Marketing & Sales

Video is powerful. It will build trust and captivate your audience more than any other type of content. Not only that, the strategic use of video during your sales process will compel people to take action and shorten your sales cycle.


Why People Don't Embrace Video

And Yet, Businesses Still Resist Video

Even though there is tons of data out there that shows how powerful video can be in driving engagement and revenue growth, marketing and sales teams are still afraid to embrace it for a lot of reasons.
Afraid to Be on Camera
Lack of Confidence
Lack of Team Buy-in
Resistance from Sales
No Production Experience
No Video Editing Expertise
Quality Concerns
How Much Time It Takes

“As businesses, we must see ourselves as media companies, whether we like it or not. Therefore, the time to embrace video is now.”

Marcus Sheridan

Marcus Sheridan, Author & Keynote Speaker, IMPACT

At IMPACT, We Make Creating Video Ridiculously Easy

To empower you to create the remarkable, captivating video content you need, we’ll teach you:

How IMPACT Can Help You Crush It with Video


Video Sales & Marketing Workshop

With an onsite one- or two-day video marketing workshop from IMPACT, we’ll help you master video production, video marketing strategy, and on-camera performance. Based on our analysis and your feedback, your workshop will be tailored to your processes, level of expertise, and overall goal with video.

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Hands-on Weekly Video Coaching

Our video experts will guide you through a custom, intensive video marketing curriculum, which will include quarterly roadmaps and structured (but agile) training modules on video strategy and production, and distribution. After IMPACT, you’ll be a results-driven video marketing machine.

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Vidyard Expertise & Support

As one of Vidyard’s top agency partners, we know the power it has for businesses as a video hosting platform that increases engagement, generates leads, and closes deals. Not only can we help you create exceptional video experiences, we’ll also help get the results and insights you want out of your Vidyard investment.

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Video Production Services

You have a need for remarkable video content, but no in-house talent to get it done. You’re not alone. Our talented video team can produce professional, high-quality videos that will make your team look like rockstars and deliver results for your business.

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"IMPACT has been monumental in our organizational video strategy both in the sales and marketing process."


Cristian Shirilla, Marketing Manager

You asked, We answered

What Is the Formula for Creating Great Marketing & Sales Videos Every Time?
How Do We Hire the Best Videographer Candidate for Our Company?
Should We Choose Vidyard or Wistia for Our Video Hosting Solution?
What Are the Sales & Marketing Videos We Need to Be Creating Right Now?
What Is the Best Equipment We Should Be Looking at to Get Started with Video?

Video Marketing Experts


Video Resources

Want to Sharpen Your Video Marketing Skills Right Now?

Here are a few videos get you started.

Ready to talk Video Marketing?
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