ELIMINATE THE LEARNING CURVE FOR IN-HOUSEVIDEOMARKETINGSTRATEGY
By 2020, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's help, you can do this better than anyone in your industry.
Video is powerful. It will build trust and captivate your audience more than any other type of content. Not only that, the strategic use of video during your sales process will compel people to take action and shorten your sales cycle.
Consumers prefer to educate themselves with unbiased video content instead of written content, and they will abandon one company for another if a competitor makes it easier for them to educate themselves — often through video.
Rather than allocating a large budget for only a few outsourced, surface-level videos from a video production company, you need to embrace a culture of video. However, we also know how steep the video sales and marketing learning curve can be, and what it takes to truly embrace a culture of video.Don’t worry, we can help.
PROBLEMS WE SOLVE
The Most Common Video Challenges We Hear
"We’re creating video, but we don’t have a strategy, nor do we know how to create one."
“The videos we’re producing aren’t increasing our site traffic, leads, or sales.”
“Our team is on-board with creating video, but they’re scared to be on camera.”
“We don’t have confidence from those who are behind the camera or in front of it.”
“We want to feel confident about video, but we’re worried if it’s always going to feel this hard.”
"Our sales team doesn’t want to participate in creating videos for our company."
"We don’t have the in-house video editing and production expertise we need."
"Our video production process takes way too long, so videos take forever to publish."
"We know we need to be producing higher quality sales and marketing videos."
What You Can Expect
Each week, your team will meet with their dedicated IMPACT consultant for 30 minutes. We will guide you through a customized curriculum (with weekly homework assignments) that covers topics including:
Video Sales & Marketing Strategy
Scripting & Planning Processes
Video Production Best Practices
Using Video in the Sales Process
On-Camera Performance Techniques
Developing a YouTube Strategy
Video Hosting & Technology
SEO Best Practices for Videos
Your video consultant will also review up to three videos per week to provide feedback.
LET’S TALK NUMBERS
How Much Does Video Sales & Marketing Consulting Cost?
The cost of your video sales and marketing engagement will depend on how quickly you want to achieve your results, as we work with each of our clients to make sure our consulting solution is tailored to their exact needs. With that said, a video sales and marketing consulting partnership with IMPACT begins at $2,500 per month.
The Experts In Your Corner
MEET YOUR IMPACT VIDEO Consultants
Director of Inbound Training and Video Strategy
Real World Results
What Our Video Clients Have to Say
"IMPACT has been monumental in our organizational video strategy both in the sales and marketing process."
Cristian Shirilla, Marketing Manager
“IMPACT will help coach you on your journey to kick-ass video. You just gotta decide to get in the game.”
Devon McCarty, Senior Videographer
“It has been a treat learning from (IMPACT) over the last couple months. (They have) helped our company understand video content for marketing and how to make your future videos even better!”
Curtis Ward, S-5! Metal Roof Innovations
A Few of Our Favorite Videos
We love helping our clients shine!
You Asked, We Answered
What Is the Formula for Creating Great Marketing & Sales Videos Every Time?
Do you feel like every time you start a new video project you're basically starting from scratch? Or if you're reviewing content that somebody else has made for you, do you find it hard to clarify why it's not good or what could be fixed to make it better? If so, don't worry -- you're not alone. In this article, you’ll learn the super simple formula that, if used properly, is going to radically improve the quality of your videos and also cut your production time in half.
How Do We Hire the Best Videographer Candidate for Our Company?
At IMPACT, we assist many of our clients in their search for a videographer. With the addition of hiring a content manager, these two positions should create powerful video content that drives results. But, in an interview situation, what should you ask, what should the candidate demonstrate, and how will you know you’ve found the right videographer for your company?
Should We Choose Vidyard or Wistia for Our Video Hosting Solution?
Online video has emerged as a must-have tool for today’s growing business. The medium offers a better way to tell your story, educate buyers, and build a more personal and trusted connection with clients. However, not all video platforms are created equally, and we often hear growing companies ask about the differences between Vidyard and Wistia for their video hosting needs.
What Are the Sales & Marketing Videos We Need to Be Creating Right Now?
These days you can’t swing a cat without hitting a blog post telling you to incorporate video into your sales and marketing strategy. Video is clearly important, but now what? How do you convince the powers inside your organization that investing in video is worthwhile? More importantly, what kinds of videos should you be creating and how are they going to impact your bottom line? We’re so glad you asked. Here are seven videos that will take your sales and marketing efforts to the next level.
What Is the Best Equipment We Should Be Looking at to Get Started with Video?
If you're trying to wrap your head around getting started with business video, you're in the right place. We're going to discuss what equipment we recommend to get started, as well as general principles for shooting through that initial video learning curve. Trust us, it’s a lot easier (and more budget-friendly) than you might think. Are you ready? If so, strap in!