Your Sales & Marketing Teams Should Be Working Together, But Something Is Broken.
"Marketing & Sales should be collaborating to create cotent, but they aren't."
"Sales says the inbound leads from marketing aren't good enough."
"We don't know how many opportunities marketing is producing."
"We don't know how healthy our sales pipline is, so we can;t forecast."
"Marketing is handing off leads to sales, but doesn't know what happens to them."
"Sales reps are managing leads with their own personal processes and systems."
You’re Not Alone. Sales & Marketing Dysfunction Is One of the Biggest Problems Leaders Face.
50% of leads acquired by marketing are completely ignored by sales.
65% of sales reps struggle to or never find the content they need to send to prospects.
Only 8% of companies say their sales and marketing teams are strongly aligned.
High-Performing Companies Don’t Have This Problem.
Companies with aligned marketing and sales practices generate 209% more revenue from their marketing.
When sales and marketing collaborate, customer retention increases by 36%, and they see 38% higher sales-win rates.
Companies with a strong alignment between marketing and sales see a 20% annual growth rate.
(Aberdeen Research Group)
Meet Krista Kotrla CMO of Block Imaging
She Was Just Like You.
Morale across the organization was plummeting, as Krista and her team realized they were not hitting their sales goals. She knew what she wanted to do to change direction -- leverage the immense amount of expertise under Block Imaging’s roof to pursue growth with content marketing.
(They were already running a blog with one person overseeing it, but the results were lackluster.)
Of course, that’s easier said than done. Krista knew in order to be successful with content marketing, her team had to be all in. They would also need to be empowered with the knowledge and tools to educate potential buyers and increase sales. Most of all, her marketing and sales teams would need to work closely together to accomplish their goals.
That’s when she reached out to Marcus Sheridan at IMPACT to facilitate a two-day inbound buy-in and culture of content workshop. Day one was dedicated to helping the Block Imaging team catch the vision and achieve global buy-in with content. The second day was all hands-on with activities that helped everyone get involved with brainstorming blog titles, developing their own personal brands, and getting comfortable on video.
The response to the workshop from the entire company overwhelmingly positive, but the momentum continued.
The result of the organization’s newfound alignment and collaboration through inbound has:
People are now creating content, instead of one
generated in revenue
“My goal was to inspire a content marketing culture and launch a new mindset in every person on the team. I didn’t expect the results to be this big!”
And we love working with you, Krista!
How IMPACT Can Bring Your Teams Together
IMPACT Can Help You Make Sales & Marketing Dysfunction Go Away Forever.
Get your marketing and sales teams on the same page with how they collaborate, communicate, and hold each other accountable.
Improve the quality and quantity of leads and opportunities your marketing team is producing and handing off to sales.
Empower your marketing team to create content that your sales team will love, which will help them close more deals, faster.
Ensure all members of your sales team are using the same processes, tools, and platforms consistently for every single deal.
Get sales team buy-in on inbound and creating content so they are excited to support your marketing team’s efforts.
Get full visibility into your entire pipeline -- from marketing all the way through to sales -- so you can better forecast revenue and growth.
How We Can Help Align Your Teams
The path to achieving sales and marketing alignment is different for every business. That’s why we have a lot of ways we can help.
Inbound Buy-in On-site Training
Marketers everywhere are frustrated with their inability to get buy-in from leadership and sales teams on inbound. We specialize in taking some of the most resistant team members and helping them in less than one day to not just understand inbound, but also embrace it.
Most sales departments still do not understand what inbound is, how it will help them, and how using a tool like HubSpot will only further their advantage. We have developed this training, specifically for sales teams looking to understand, implement, and embrace inbound.
Making CRM a “culture” in your organization can be tough. From buy-in to know-how, there are a lot of factors that can slow success down. Ultimately, the goal of this training is to make your sales team to be world-class HubSpot CRM users in way less time than you think.
As an award-winning, full-funnel inbound marketing agency, our extensive team of passionate sales and marketing strategists and specialists are ready to support your team and fill in the gaps so you can do more and achieve your goals faster.
A client success manager, like Nick pictured above,, is the first person you will talk to at IMPACT. Their sole job is to make sure you’re getting the most value from IMPACT, and that we’re always meeting your expectations
Marcus Sheridan, Author & Keynote Speaker
Marcus’ high-energy style and interactive approach have not only earned praise from audiences around the world, marketing and sales leaders know his power to make an impact on their businesses.
Carina Duffy, IMPACT’s HubSpot Expert
Carina has spoken at INBOUND and has tons of HubSpot certifications. But what makes our clients fall in love with Carina is that she knows there’s no cookie cutter approach to achieving success with HubSpot.
“We worked with IMPACT on a sales enablement program. We increased our SQLs by 45% overnight and opportunities by 23% in the first month!”
Why Should You Choose IMPACT?
We’ve Worked with Hundreds of Companies Just Like Yours
We do our best work with growth-oriented businesses that have aggressive goals and small (1 to 5 person), committed marketing teams.
We Were Named HubSpot’s 2017 Inbound Agency Partner of the Year
Since 2011, we’ve worked tirelessly to get great results for our clients, and our recognition in 2017 from HubSpot is only the beginning.
IMPACT Is Nationally Recognized As a Great Place to Work & Our People Agree
At IMPACT, we not only attract the best talent, we retain it. That means you’ll always have motivated, peak performers working hard for you.
Ready for Next Steps? Let’s Talk.
If you’re interested in learning more about how IMPACT can help align your marketing and sales teams, let’s set up a time to talk.