product launch marketing

You Have a Product That’s Ready to Launch & You Need to See Immediate Wins.

Whether you’re unveiling something brand new, or you’re bringing a time-tested product to a different audience, talk to us to learn how we can help you create the winning go-to-market strategy you need.

How IMPACT Can Help with Your Product Launch

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Meet Brig Wilson
Marketing Director of Caitlin Wilson Design

He Was Just Like You.

He owns Caitlin Wilson Design, a home decor and interior design ecommerce brand, along with his wife, Caitlin. They already had a devoted following and had previously been featured on HGTV, but they wanted to do something more for the launch of their ground-breaking Marseilles Collection. Specifically, they wanted leverage Facebook advertising as a core part of their new promotion strategy.

However, while they had a strong in-house marketing team and had dabbled with Facebook advertising in the past, they knew they needed help.

That’s when they called IMPACT. We developed and executed a targeted set of Facebook advertising campaigns for their launch of the Marseilles Collection. The first campaign targeted previously existing customers. The second targeted a cold “lookalike” audience, based off of research on previous sales and their email database.

The campaigns are still running, but the Caitlin Wilson Design team has already seen more than:

$20,000

in revenue generated from those campaigns

60X

higher than average return on their ad spend

“Working with IMPACT for our Marseilles Collection launch has completely exceeded our expectations. It’s made continuing to work with them a no-brainer.”

And we love working with you, Brig!

What IMPACT Can Do for You

Depending on what you want to accomplish, there are a lot of ways we can help.
Product_Launch--Col2

First-Time Go-to-Market Strategies

PPC & Social Advertising Campaigns

Brand Messaging Strategies

Research-Based Pricing Recommendations

SaaS or Product Funnel Estimates

Product Launch

Brand Awareness Campaigns

Audience & Market Research

Industry Analysis & Competitor Analysis

Website Changes & Redesigns

Setting Sales & Subscription Goals

Who You’ll Work with at IMPACT

“Hiring IMPACT was one of my first decisions and certainly was my best decision as a new CMO. Is there any better recommendation I can give?”

Aptify

Dave Martin

Ready to Learn More?

If you’re interested in learning more about how IMPACT can help you with your upcoming product launch, let’s set up a time to talk.

When you schedule a meeting, you’ll chat with one of our Client Success Managers, like Nick!
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