You Have a Product That’s Ready to Launch & You Need to See Immediate Wins.
Whether you’re unveiling something brand new, or you’re bringing a time-tested product to a different audience, talk to us to learn how we can help you create the winning go-to-market strategy you need.
How IMPACT Can Help with Your Product Launch
Meet Brig Wilson Marketing Director of Caitlin Wilson Design
He Was Just Like You.
He owns Caitlin Wilson Design, a home decor and interior design ecommerce brand, along with his wife, Caitlin. They already had a devoted following and had previously been featured on HGTV, but they wanted to do something more for the launch of their ground-breaking Marseilles Collection. Specifically, they wanted leverage Facebook advertising as a core part of their new promotion strategy.
However, while they had a strong in-house marketing team and had dabbled with Facebook advertising in the past, they knew they needed help.
That’s when they called IMPACT. We developed and executed a targeted set of Facebook advertising campaigns for their launch of the Marseilles Collection. The first campaign targeted previously existing customers. The second targeted a cold “lookalike” audience, based off of research on previous sales and their email database.
The campaigns are still running, but the Caitlin Wilson Design team has already seen more than:
in revenue generated from those campaigns
higher than average return on their ad spend
“Working with IMPACT for our Marseilles Collection launch has completely exceeded our expectations. It’s made continuing to work with them a no-brainer.”
And we love working with you, Brig!
What IMPACT Can Do for You
Depending on what you want to accomplish, there are a lot of ways we can help.
First-Time Go-to-Market Strategies
PPC & Social Advertising Campaigns
Brand Messaging Strategies
Research-Based Pricing Recommendations
SaaS or Product Funnel Estimates
Brand Awareness Campaigns
Audience & Market Research
Industry Analysis & Competitor Analysis
Website Changes & Redesigns
Setting Sales & Subscription Goals
Who You’ll Work with at IMPACT
Client Success Manager
A client success manager, like Nick pictured above, is the first person you will talk to at IMPACT. Their sole job is to make sure you’re getting the most value from IMPACT, and that we’re always meeting your expectations.
As your primary point of contact, your account executive, like Dakota pictured above, will always be there, managing day-to-day projects, answering your questions, and driving your strategies forward.
Whenever you need it, one of our passionate and talented inbound strategists, like Britt pictured above, will give you the in-depth insights and hands-on expertise to take your digital strategy to the next level.
“Hiring IMPACT was one of my first decisions and certainly was my best decision as a new CMO. Is there any better recommendation I can give?”
Ready to Learn More?
If you’re interested in learning more about how IMPACT can help you with your upcoming product launch, let’s set up a time to talk.
When you schedule a meeting, you’ll chat with one of our Client Success Managers, like Nick!