In Paid Media, What Gets Results (& What Doesn't) Seems to Change on a Weekly Basis
From Google Ads to Facebook -- and every platform in between -- our team of paid media advertising experts can help you achieve the growth you’re looking for with innovative paid media campaigns and strategies. No matter how many times the rules change.
“We Need Help Getting Started With Paid Media & Creating Our First Paid Ad Campaigns”
Taking the plunge with paid media for the first time is exciting, but it can also be complex and intimidating. How should you be setting up your accounts? What are the best practices you need to know to immediately make the most of your budget? And what are the costly rookie mistakes you need to avoid?
IMPACT can help you hit the ground running with paid media, setting you up for success in the long run.
“We’ve Been Doing Paid Media for a While, but We’re Not Seeing the Results We Want”
There are a lot of reasons why paid media campaigns fail to bring in results, and why the “tried-and-true” strategies of yesterday don’t work today. But how do you stay on top of trends when platforms are always changing? And how do you take your paid efforts to the next level when you don’t have the capacity?
Our paid media specialists will act as a seamless extension of your team, equally invested in your goals.
Now, Let's Talk Platforms
Where Can We Help You?
Google Ads is the single-most popular (and lucrative) paid media advertising platform in the world. But creating scalable, revenue-generating Google Ads campaigns is as much of an art as it is a science.
LinkedIn is a paid advertising “must” for B2B organizations. It’s the largest social network where highly-motivated professionals and decision-makers are actively trying to invest in themselves… and their businesses.
A strategic, full-funnel approach to Facebook Ads can generate thousands in revenue. Still, most marketing teams continue to approach advertising on the social network as a channel for one-off promotions.
Instagram is a paid media paradise for companies -- especially those in the e-commerce sector. (In fact, one of our clients made 20% of their revenue for an entire month from a single Instagram story ad.)
YouTube is the second largest search engine on the planet, with almost 2 billion monthly users. What you may not realize, however, is that advertising on YouTube is often less competitive and more cost effective.
But We Can Also Help You With
What We Do
Our Paid Media Engagements Include
Account Creation & Setup
Historical Campaign Audit & Analysis
Campaign Goals & Metrics Planning
Landing Page Development & Maintenance
Campaign Setup & Development
Ad Spend Management & Optimization
Google Data Studio Dashboard Building
Bid Oversight & Optimization
Audience Creation & Testing
Ad Groups Creation & Optimization
Ad Creation & Development
CRO Audit, Recommendations, & Fixes
Ad Copy Testing & Maintenance
Video & Audio Ad Development
Negative Keyword Research
Weekly Performance Reporting
What You Can Expect
What Does a Paid Media Engagement with IMPACT Look Like?
Comprehensive Audit & Analysis
We begin with a comprehensive audit of your current paid activity to-date, while also developing a deep understanding of your current paid media goals and challenges. From there, we discuss what has been working, what hasn’t, and what needs to change.
Campaign Strategy & Creation
Next, we get to work on finding initial opportunities and creating your first campaigns. If you’re new to the paid media space, we will also work closely with you at this stage to set up your accounts, and develop a strategy based on your budget and goals.
Ongoing Management & Optimization
With your goals as our “North Star,” we will continually optimize your campaigns, as needed. This can include monitoring and adjusting your bid strategies, refining ad copy and messaging, and more. You will also have access to real-time reporting at any time.
You Asked, We Answered
Why Are Facebook Ads Wasting Your Money?
Facebook is one of the most effective advertising platforms. Between its billions of active users and cutting edge advertising platform, there’s no business in any industry that can’t see a significant return from investing in Facebook ads. But here are some of the most costly Facebook advertising errors we routinely see—and ways to avoid them.
What Are the Most Common Google Ads Mistakes Beginners Make?
We all want to be the best human we can be and try our best to avoid mistakes, especially when it comes to one’s Google Ads campaigns. From beginners all the way to management, I have seen first-hand many people make “rookie mistakes.” Luckily, many of these are easy to fix and can be the foundations for successful campaigns. In this article, you’ll learn about seven of these common Google Ads rookie mistakes, along with how you can avoid them.
Facebook Ads vs. Boosted Posts: Which Is More Effective?
“I’m already advertising on Facebook — I boost posts.” We get this comment from 80 percent of the businesses we talk to about Facebook Ads. There is so much more you can do to generate attention on Facebook than simply boosting previously published posts. Particularly since, even though you are spending money, boosting is not true advertising. Instead, it’s really just vanity advertising.
What Are the Most Common PPC Copywriting Mistakes We Need to Avoid?
Copywriting in the context of pay-per-click (PPC) advertising is an art form unto itself. This is due to the fact that many of the “rules” we follow for more standard digital marketing copywriting and content creation projects don’t apply in the PPC world. In this expert interview with IMPACT Paid Media Specialist Jason Linde, you’ll learn exactly what you shouldn’t do in your PPC ads copy, so your next paid ads campaign will sing — and get results.
Can You Show Us World-Class Examples of Revenue-Generating Facebook Ads?
When it comes to putting your money where your digital mouth is, how confident are you that you’re saying the right thing, reaching the right audience, and spending your digital marketing dollars wisely with your Facebook and Instagram ads? Let’s talk about what you need to start incorporating into your ads right now and then review nine examples of it these best practices in action.
Our team also has Google certified specializations in Search, Display, Mobile, and Shopping.
A Few of Our Clients
We’ve Been Lucky to Work with Some Amazing Brands
How Much Does a Paid Media Engagement with IMPACT Cost?
Every paid media engagement will be customized to your specific needs and goals, which will have the most influence over the cost of your engagement. That said, Facebook and Instagram packages range (on average) between $3,500 to $15,000. Initial audits for Google Ads, YouTube, and LinkedIn are typically priced between $1,225 and $2,100+, with ongoing monthly management packages priced between $2,100 and $4,200+.
Ready to Talk About Paid Media? Let’s Get Started!