You Have Something Great to Offer, But You’re Missing Something. Leads.
Now, your revenue goals aren’t on track. The pressure is on, and people are looking to you to figure out why there’s not enough demand for your product or service, and to fix it.
How Lead Generation Works at IMPACT
Meet Adam Aghion Director of Channel Sales & Alliances at FourV
He Was Just Like You.
FourV’s website wasn’t attracting any new leads for their product, GreySpark, a cyber security business intelligence platform. They didn’t have the strategy or the conversion architecture they needed, and their team didn’t have the time or expertise to achieve their goals -- to increase their pool of sales-ready leads, revamp their messaging strategy, and expand brand awareness.
Then, FourV called IMPACT. We worked with their team to develop a robust lead generation strategy that included aggressive short-, mid-, and long-term goals, as well as a set of staggered strategic activities to achieve them.
Within their first 90 days, FourV saw a 450% increase in leads and had seven qualified sales leads in their pipeline.
Within Their First 90 Days, Four V Saw a:
increase in leads
sales qualified leads in pipeline
"IMPACT takes the time to ask the right questions and it's evident that they really listen to our answers. The quality of their work is truly top notch."
And we love working with you, Adam!
FourV’s Lead Flow Went from Problem to Predictable. With IMPACT, Yours Can Too.
How we can help you attract qualified leads and generate demand.
Research Your Buyers & Understand Their Purchasing Behavior
Through research, we develop comprehensive behavioral profiles of your ideal buyers that will drive your demand strategy.
Craft Messaging & Value Propositions that Resonate with the Right Buyers
Our intensive messaging strategy workshop will help you position your brand in a way that wins over prospects every time.
Create Engaging, Lead-Generating Content, Including Articles & Videos
Whether you need blogs, videos, website copy, or infographics, we’ll make creating engaging content that closes deals easy.
You need immediate sales opportunities. We have the paid and unpaid demand generation campaign playbook to get them.
Implement Technology That Streamlines Your Strategy & Tracks Its Effectiveness
With the latest tools, we’ll automate your strategy where it counts, and give you the real-time data you need to know how you’re performing.
Get Started with IMPACT in 3 Steps
STEP 1: Discovery
First, we’ll get to know each other. We’ll set up a call for you with one of our client success managers, so we can better understand the current state of your marketing, the outcomes you’re trying to achieve, and whether or not we’re a good fit to help you reach those goals. We’ll only move forward if we both agree.
If we think we’re a good fit, we’ll start work on a 90-day plan. But instead of a boilerplate strategy, one of our strategists will perform a deep-dive into your marketing, including content, analytics, and more. Then they’ll create a prioritized list of recommendations for your 90-day marketing plan.
*Our 90-day plans come with a money-back satisfaction guarantee.
STEP 3: It’s Go Time
If you like your 90-day plan and want to work with us, we will immediately roll up our sleeves and get down to business as your inbound partner, generating leads and driving demand for your brand. And, if at any time we identify an opportunity for you or a need to pivot, we’re agile enough to make that move right away.
Who You’ll Work with at IMPACT
Client Success Manager
A client success manager, like Marc pictured above, is the first person you will talk to at IMPACT. Their sole job is to make sure you’re getting the most value from IMPACT, and that we’re always meeting your expectations.
As your primary point of contact, your account executive, like Karisa pictured above, will always be there, developing and executing your day-to-day strategies, answering questions, and getting results.
Whenever you need it, one of our passionate and talented inbound strategists, like Stacy pictured above, will give you the in-depth insights and hands-on expertise to take your lead gen strategy to the next level.
“We love IMPACT. Their team has been instrumental to our company’s success. Thanks to their hard work, we’re now considered industry thought leaders, and we’ve doubled our sales.”
Stephen O’Connor, Director of Digital Marketing, ADS
Why Choose IMPACT as Your Partner
We’ve Worked with Hundreds of Companies Just Like Yours
We do our best work with growth-oriented businesses that have aggressive goals and small (1 to 5 person), committed marketing teams.
We Were Named HubSpot’s 2017 Partner of the Year
Since 2011, we’ve worked tirelessly to get great results for our clients, and our recognition in 2017 from HubSpot is only the beginning.
IMPACT Is Nationally Recognized As a Great Place to Work & Our People Agree
At IMPACT, we not only attract the best talent, we retain it. That means you’ll always have motivated, peak performers working hard for you.
How We’ve Helped Businesses Get Results. Fast.
Litchfield Builders Increased Consultation Requests by 200% & Leads by 211% with IMPACT as Their Partner
Their New Website Was Converting, But They Still Needed More Qualified Leads.
Following a comprehensive website redesign with IMPACT, the Litchfield Builders team saw steady, exponential growth in conversion rates and overall site traffic. However, they also realized they had a new opportunity in front of them: to increase the number of qualified leads landing on their website.
We got down to work right away with a brand new 90-day marketing plan, which included competitive analysis, updating their buyer personas, a new keyword strategy, on-page optimization, and a new content strategy.
As a Result, They Saw a:
increase in leads
increase in consultation requests
“IMPACT’s has helped us keep a steady pipeline of qualified leads and expand our reach beyond that of our existing clients."
Meet Stephen O’Connor Director of Digital Marketing at Advanced Data Systems
Stephen’s Team Had Seen Success with Inbound, But Their Results Were Plateauing. They Needed to Do More.
ADS has been a HubSpot user, a practitioner of inbound marketing, and a partner with IMPACT for several years. Although their overall performance had improved from when we first began working together, we saw that ADS' results were beginning to level-off.
We also recognized that there were opportunities sitting dormant in their database, as well as room for improvement at the top- and middle-of-the-funnel. In short, it was time to go from "Inbound 1.0" to "Inbound 2.0."
We developed a two-part lead generation strategy. In the short-term, we focused our activities on conversion rate optimization (CRO), blog optimization, and a fresh content strategy.
We also developed a forward-looking, long-term content strategy and implemented a brand new lead scoring model.
In 6 Months, They Had a:
increase in sales opportunities because of their new content strategy
"Their ability to provide guidance and expertise for our various marketing programs has led to a substantial increase in sales"