Your company employs smart people who are bought into the vision of what you are trying to achieve and are a great culture fit. Yet, something is still missing that ties your marketing, sales, and leadership together to help you achieve your revenue goals as one team.
Marketing is spinning its wheels creating content they think will work, but the sales team doesn’t find much of it useful for closing deals with prospects. All the while, your prospects are having one messaging experience on your website, and then a completely different one when they finally speak to someone in sales.
It doesn’t have to be this way. We’ve helped hundreds of companies in your exact position come together to eliminate these problems and achieve astounding revenue growth — and it all began with our inbound culture workshop.
"Our marketing, sales, and leadership teams aren’t aligned on the vision and direction of our marketing strategy."
"We need our website to be generating more and better-qualified leads; right now, it’s just a digital billboard."
"We’re creating content, but not enough sales enablement material or content or sales team finds valuable."
"We don’t have a sustainable content marketing strategy to drive brand awareness, leads, and sales."
"We’ve noticed that our deals are taking longer to close, and we don’t know how to shorten the sales cycle."
ABOUT THE WORKSHOP
How the Inbound Culture Workshop Works
Following a pre-workshop consultation call with IMPACT’s lead trainer and your dedicated senior consultant, your inbound culture workshop will be facilitated on-site at your business location the lead trainer. It will include a three-hour morning session with leadership, sales, marketing, and subject matter experts, as well as a one- to two-hour debrief with your leadership team in the afternoon.
Throughout the Workshop You Will:
Gain an understanding of how buyers have changed, and what that means for sales and marketing going forward.
Have an in-depth discussion on the top content topics (known as “The Big 5”) proven to drive traffic, leads, and sales.
Understand the “what, how, and why” of becoming the best teachers in the world in your space and the impact that will have.
Attain complete alignment of your core digital strategy going forward between sales, marketing, and leadership, so as to eliminate future resistance.
Following a three-hour sessionwith your sales, marketing, leadership, and subject matter experts, your trainer will meet with your leadership team and marketing leaders to nail down immediate steps your business will take to start improving your sales metrics.
After your workshop, your senior consultant will facilitate a follow-up call to check-in on how you’re progressing with the action plan you created at the end of your workshop, so as to continue the momentum from the workshop and help you clear any obstacles you may experience.
What Our Digital Sales & Marketing Clients Say
"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.
Martha BrownCEO, La-Z-Boy Southeast
“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”
Steve SheinkopfCEO, Yale Appliance
"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."
Kendall GuinnCMO, Aquila
We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."
Kevin EllisonVP of Marketing, AIS
“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.
Adam MazzellaVP of Sales, Mazella
"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over300,000 in thesecond year."
Ryan LitwillerMarketing Director, Retrofoam
“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."
Jack MooreCEO, West Roofing
“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.”
"We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point.”
Rick LaGoreCEO, Intek
“In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.”
Kurt BahlerCEO, FBi Buildings
How Much Will Your Workshop Cost?
The Inbound Culture Workshop is $10,000 with a flat travel fee add-on.
You Asked, We Answered
What Is They Ask, You Answer?
Thousands of digital sales and marketing teams around the world have embraced They Ask, You Answer -- a business philosophy that begins with an obsession to answer the question: “What are my customers thinking?” -- so they can position themselves as the foremost teacher and go-to resource for buyers in their given industry. But where did They Ask, You Answer come from?
Who are the top 13 Inbound Marketing & HubSpot Partner Agencies?
We're proud to be one of HubSpot's top agency partners and honored to have been named HubSpot's partner of the year in both 2017 and 2018. But while we are approached by many companies that want to work with us, we recognize that we're not right for everyone. Every HubSpot partner agency has a different story, strength, and mission. So, in no particular order, here are our top 13 HubSpot partner and inbound marketing agencies.
What are “The Big 5” Blog Topics Guaranteed to Drive Traffic, Leads, & Sales?
There are five categories of content topics that moved the needle with new buyers more than any other, rendering the greatest amount of traffic, leads, and sales. Thousands of companies around the world have proven that these five topics drive revenue.
Insourcing Content vs. Outsourcing Content: Which Is Right for You?
You know how critical it is to answer all of the questions of your buyers have about your products and services through digital sales and marketing content — it’s how you drive organic traffic and leads, and (ultimately) sales. But should you create a culture of content within your own company, where people from your team are the contributors, or should you outsource content creation to a third party?
If you’ve been doing content marketing for a while with no real results, or plan on starting your journey off on the right foot, these seven things should absolutely be addressed. As a consulting company that works with so many organizations to achieve content marketing success, we’ve seen time and time again that these are the factors that most often result in content marketing failure, rather than success.