inbound training for marketing teams

The #1 Problem for Marketers with Inbound Isn’t Strategy or Content. It’s Buy-in.

When you say, “I wear too many hats,” you have a buy-in problem. When you say, “My sales team doesn’t get it,” you have a buy-in problem. But you’re not alone. Businesses around the world struggle with this every day.

That’s why Marcus Sheridan created this on-site training. To empower marketers and marketing leaders like you to help your organization catch the vision of inbound and the power of content.

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Meet Rob Novak
Executive Vice President of Segue Technologies

He Was Just Like You.

Before inbound, their business was almost exclusively referral-based through networking and word-of-mouth. Although Segue had been taking a little time to try and bolster their website traffic through blogging, they weren’t seeing the results they had hoped for.

Then, Rob saw Marcus Sheridan speak on the power of inbound marketing, and had him come in for an inbound buy-in on-site training with his whole team.

After the training, Segue made it mandatory that every employee in the company contribute to the inbound marketing strategy. Each employee was tasked with writing at least one blog per quarter for a total of four blogs per year.

“It was during Marcus’ presentation that I had kind of a ‘lightbulb’ moment. We’d had a website up for over ten years, and I couldn’t believe we hadn’t been doing this. It’s crazy because it’s so simple. The connection of answering peoples’ questions is such a simple concept. But executing it was something that we had just never done before.”

It was that inbound buy-in training that set them up for long-term success.

“When we first started doing inbound marketing, we were getting around 1,000 visits to the website each month. Last month we had 85,000. And when we started tracking all of the revenue that we could directly be attributed from inbound, it came out to $8,053,442.31.”

We’re happy we were able to help you find success with inbound, Rob!

Is an Inbound Buy-In Training Right for You?

You’re a good fit for an inbound buy-in training if:

What You Get with Our Inbound Buy-In On-Site Training

Marcus Sheridan Speaking
Marcus Sheridan Speaking

A deep-dive analysis of your current marketing data, processes, and goals to ensure your training is tailored to your needs and objectives;

An on-site one- or two-day training with your team at your office, facilitated by world-renowned speaker and author, Marcus Sheridan; and

Email access to Marcus for 30 days following your training.

Meet Marcus Sheridan, Your Training Facilitator

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Marcus Sheridan is an award-winning keynote speaker and author. His high-energy style and interactive presentation approach have not only earned praise from audiences around the world, seasoned marketers and event planners understand Marcus' ability to captivate an audience and make an impact.

As Featured in Forbes, New York Times, Content Marketing Institute, and The Global Mail

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How Much Will Your On-Site Training Cost?

The size of your team and your goals will determine the cost. Typically, however, you can expect approximately $7,500 for one day and $10,000 for two, plus travel to and from your office.

Ready to Learn More?

If you’re interested in learning more about how IMPACT can help you achieve buy-in for inbound, let’s set up a time to talk.

When you schedule a meeting, you’ll chat with one of our Client Success Managers, like Nick!
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