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Inbound Culture Workshop

The #1 Reason Why Marketing Strategies Fail is Lack of Buy-in From Sales & Leadership

Our transformative inbound culture workshop is designed to establish alignment and excitement across all of your teams for the direction you need to take with your digital sales and marketing.

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Zach Basner Inbound Workshop Training

So, What is an Inbound Culture Workshop?

You Need to Be Working as One Team


Your company employs smart people who are bought into the vision of what you are trying to achieve and are a great culture fit. Yet, something is still missing that ties your marketing, sales, and leadership together to help you achieve your revenue goals as one team.

Marketing is spinning its wheels creating content they think will work, but the sales team doesn’t find much of it useful for closing deals with prospects. All the while, your prospects are having one messaging experience on your website, and then a completely different one when they finally speak to someone in sales.

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Problems We Solve

It doesn’t have to be this way. We’ve helped hundreds of companies in your exact position come together to eliminate these problems and achieve astounding revenue growth — and it all began with our inbound culture workshop.


How the Inbound Culture Workshop Works

Following a pre-workshop consultation call with IMPACT’s lead trainer and your dedicated senior consultant, your inbound culture workshop will be facilitated on-site at your business location the lead trainer. It will include a three-hour morning session with leadership, sales, marketing, and subject matter experts, as well as a one- to two-hour debrief with your leadership team in the afternoon. 

Throughout the Workshop You Will:

  • Gain an understanding of how buyers have changed, and what that means for sales and marketing going forward.
  • Have an in-depth discussion on the top content topics (known as “The Big 5”) proven to drive traffic, leads, and sales.
  • Understand the “what, how, and why” of becoming the best teachers in the world in your space and the impact that will have.
  • Attain complete alignment of your core digital strategy going forward between sales, marketing, and leadership, so as to eliminate future resistance. 

Following a three-hour session with your sales, marketing, leadership, and subject matter experts, your trainer will meet with your leadership team and marketing leaders to nail down immediate steps your business will take to start improving your sales metrics.

After your workshop, your senior consultant will facilitate a follow-up call to check-in on how you’re progressing with the action plan you created at the end of your workshop, so as to continue the momentum from the workshop and help you clear any obstacles you may experience.

What Our Digital Sales & Marketing Clients Say

Inbound Marketing Video Success Studies

"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.

Martha Brown CEO, La-Z-Boy Southeast

La-Z-Boy Southeast
Inbound Marketing Video Success Studies

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”

Steve Sheinkopf CEO, Yale Appliance

Yale Appliance
Inbound Marketing Video Success Studies

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn CMO, Aquila

Inbound Marketing Video Success Studies

We can attribute about $100,000 in just initial the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Kevin Ellison VP of Marketing, AIS

Inbound Marketing Video Success Studies

“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Adam Mazzella VP of Sales, Mazella

Inbound Marketing Video Success Studies

"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller Marketing Director, Retrofoam

Inbound Marketing Video Success Studies

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore CEO, West Roofing

West Roofing
Inbound Marketing Video Success Studies

“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.

Cody Turner Digital Content Specialist, Office Interiors

Office Interiors
Inbound Marketing Video Success Studies

"We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point.”

Rick LaGore CEO, Intek

Inbound Marketing Video Success Studies

“In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.”

Kurt Bahler CEO, FBi Buildings

FBi Buildings

How Much Will Your Workshop Cost?

The Inbound Culture Workshop is $10,000 with a flat travel fee add-on.


You Asked, We Answered

What Is They Ask, You Answer?
Who are the top 13 Inbound Marketing & HubSpot Partner Agencies?
What are “The Big 5” Blog Topics Guaranteed to Drive Traffic, Leads, & Sales?
Insourcing Content vs. Outsourcing Content: Which Is Right for You?
Why is my Content Marketing Is Failing?

Ready to Talk About an Inbound Culture Workshop? Let’s Get Started!

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