You Need a New Approach to Inbound & Content Marketing to Get the Results You Want.
As an award-winning inbound marketing agency, IMPACT has helped hundreds of growth-focused businesses around the world become best teachers in their space and achieve remarkable sales and marketing results.
Cookie cutter approaches to inbound don't work. We’ll help you craft an innovative, aggressive inbound strategy that will help you crush your goals.
Engaging Inbound Content That Converts
Content is the fuel of your inbound strategy. With our proven processes, we’ll empower you to create the high-quality, results-generating content you need easily and consistently.
Frontline Execution of Your Strategy
We won’t just help you chart your roadmap to success with inbound marketing. We’ll be there every day with our sleeves rolled up, getting stuff done so you can do more, better and faster.
Proactive, Performance-Based Advice & Insights
You’ll never have to ask what’s next. In addition to 24/7 reporting access, we’ll always be monitoring your performance in real-time for opportunities and issues, and providing actionable advice.
Only the Best Tools & Technology
The results you see will only be as good as the tools you use. We only leverage the very best tools, apps, and platforms, so you’ll always be ahead of the competition.
Hands-on Training for Your Team
We don’t just develop and execute strategies. We go out of our way to train your team, so they’ll know the tools and tactics you’ll need to be successful with inbound marketing.
How IMPACT Can Help You With Your Inbound & Content Marketing
Inbound Buy-In Onsite Workshop
When you say, “I wear too many hats,” you have a buy-in problem. When you say, “My sales team doesn’t get it,” you have a buy-in problem. We'll provide a deep-dive analysis of your current marketing data, processes, and goals to help your organization catch the vision of inbound and the power of content.
We’ll start with a comprehensive discovery process, which includes deep-dive analysis into your current needs, challenges, and goals with content. Then, we’ll work with your team to determine how content will be used and distributed. From there, we’ll help you create a documented, actionable content strategy that will help you create content that converts consistently.
Following our discovery process, you’ll be paired with one of our expert content strategists. They will guide you through weekly, one-on-one virtual coaching sessions. We’ll evaluate your content, eliminating the steep learning curve that comes with inbound content, and provide actionable feedback to teach you the best practices you need to be successful.
“We love IMPACT. Their team has been instrumental to our company’s success. Thanks to their hard work, we’re now considered industry thought leaders, and we’ve doubled our sales.”
Stephen O’Connor, Director of Digital Marketing, ADS
Why Does Stephen Feel This Way?
Having spent thousands of dollars on PPC advertising, print advertising, trade shows, cold calls, and paid lists, they found that the costs were starting to outweigh the results. They wanted to transition to a new inbound marketing strategy, and through their research, they found that not only would it help lower their existing marketing costs, but it would also push brand awareness and elevate sales.
That’s when ADS called IMPACT.
We developed a two-part lead generation strategy. In the short-term, we focused our activities on conversion rate optimization (CRO), blog optimization, and a fresh content strategy. We also developed a forward-looking, long-term content strategy and implemented a brand new lead scoring model.
Not only did ADS see their organic traffic increase by more than 100%, they doubled their sales and increased revenue by 272%.
ADS has been with IMPACT for years, and they continue to see exponential growth:
"Thanks to IMPACT’s hard work, we’re now considered industry thought leaders, and we’ve doubled our sales."
And we love working with you, Stephen!
“Focus on results. Not what’s ‘cool’ or ‘sexy’ or what everyone else is talking about. Do what works.”
Marcus Sheridan Author & Keynote Speaker, IMPACT
Meet Your IMPACT Team
Client Success Manager
A client success manager, like Melanie pictured above, is the first person you’ll talk to. Her sole job is to make sure you’re getting the most value from IMPACT, and that we’re always meeting your expectations.
As your primary point of contact, your account executive, like Nick pictured above, will always be there, developing and executing your day-to-day strategies, answering questions, and getting the best results possible.
Whenever you need it, one of our passionate and talented inbound strategists, like Stacy pictured above, will give you the in-depth insights and hands-on expertise to take your inbound marketing strategy to the next level.
You’ll Have a Deep Bench of Experts in Your Corner
Content Strategists & Copywriters
Social Media Marketing & Advertising Experts
PPC & Google AdWords Specialists
HubSpot & WordPress Web Developers
Video Marketing Specialists
Professional Video Editors
Certified HubSpot Trainers
Our Proven Process Is Smart, Lean, & Agile
STEP 1: Discovery
First, we’ll get to know each other. We’ll set up a call for you with one of our client success managers, so we can better understand the current state of your marketing, the unique outcomes you’re trying to achieve, and whether or not we’re a good fit to help you reach those goals. We’ll only move forward if we both are on-board.
If we both agree we’re a good fit, we’ll begin crafting a 90-day website plan. One of our strategists will perform a deep-dive analysis into your website architecture and performance, as well as how it fits into the rest of your digital marketing strategy. They’ll create a strategic plan that consists of recommendations, improvements, and opportunities to reach your goals.
*Our 90-day plans come with a money-back satisfaction guarantee.
STEP 3: We Get to Work
Next, if like your 90-day website plan and want to work with us, your account executive, along with a team of talented specialists, will immediately roll up their sleeves and get to work in retooling and improving your website. And, if at any time we identify an opportunity for you or a need to pivot, we’re agile enough to make that move right away.
Then, Every 90 Days Thereafter
Together, we’ll evaluate performance, identify opportunities, address challenges, reset quarterly objectives and create a new 90-day inbound marketing plan.
How Much Does Inbound Marketing Cost with IMPACT?
A typical IMPACT client has a monthly commitment between $6,000 and $15,000 per month. This monthly cost will depend on how much support your team will need and will be determined before the creation of a 90-day plan.
However, you are never locked into an annual commitment.
Why Choose IMPACT as Your Partner
We’ve Worked with Hundreds of Companies Just Like Yours
We do our best work with growth-oriented businesses that have aggressive goals and small (1 to 5 person), committed marketing teams.
We Were Named HubSpot’s 2017 Inbound Agency Partner of the Year
Since 2011, we’ve worked tirelessly to get great results for our clients, and our recognition in 2017 from HubSpot is only the beginning.
IMPACT Is Nationally Recognized As a Great Place to Work & Our People Agree
At IMPACT, we not only attract the best talent, we retain it. That means you’ll always have motivated, peak performers working hard for you.
How We’ve Helped Businesses Like Yours Get Results. Fast.
West Roofing Systems Increased Web Traffic by 1,200% & Conversions by 828% with IMPACT
His team at West Roofing Systems saw the lead generation potential of digital content marketing, so they launched a blog. Unfortunately, no matter how much effort they put into their blog, they still weren’t seeing the results they wanted. They weren’t converting visitors into leads, and they were only seeing a little over 500 visitors a month.
Jack knew something needed to change, so he called IMPACT. Over the course of a year, we worked closely with Jack and his team to develop and implement a completely new content-driven digital marketing strategy.
The results of their commitment to working with IMPACT and hard work were dramatic:
Increase in Website Traffic
Increase in Website Conversions
“We love IMPACT! They’ve completely transformed our strategy and how we create content.”
Meet Adam Aghion Director of Channel Sales & Alliances at FourV
They Needed a Fresh Inbound Strategy, But Didn’t Have the Time or In-House Talent to Make It Happen.
FourV’s website wasn’t attracting any new leads for their product, GreySpark, a cyber security business intelligence platform. They didn’t have the strategy or the conversion architecture they needed, and their team didn’t have the time or expertise to achieve their goals -- to increase their pool of sales-ready leads, revamp their messaging strategy, and expand brand awareness.
Then, FourV called IMPACT. We worked with their team to develop a robust inbound and demand generation strategy that included aggressive short-, mid-, and long-term goals, as well as a set of staggered strategic activities to achieve them.
Within their first 90 days, FourV saw a:
increase in leads
qualified deals in their sales pipeline
“I am continually impressed with IMPACT's attention to detail, the ease of doing business with them, and the level of trust we've established. The quality of their work is truly top notch."