Is Your Company’s Marketing Strategy Still Partying Like It’s 1999?
"We miss so many opportunities because buyers don't even know we exist"
"We tried to get going with an agency before, but they were more clueless than me."
"We're spending money on marketing but we have no idea if it's working."
"Someone please show me a better way to get more sales opportunities."
"Our website is a joke."
Meet Jack Moore CEO of West Roofing Systems
He was just like you.
His team at West Roofing Systems saw the lead generation potential of digital content marketing, so they launched a blog. Unfortunately, no matter how much effort they put into their blog, they still weren’t seeing the results they wanted. They weren’t converting visitors into leads, and they were only seeing a little over 500 visitors a month.
Jack knew something needed to change, so he called IMPACT. Over the course of a year, we worked closely with Jack and his team to develop and implement a completely new content-driven digital marketing strategy.
The results of their commitment to working with IMPACT and hard work were dramatic:
Increase in Website Traffic
Increase in Website Conversions
“We love IMPACT! They’ve completely transformed our strategy and how we create content.”
And we love working with you, Jack!
Be Like Jack & Market Like It’s 2018 with IMPACT
Finally Get Found Online
Create the high-ranking content your prospects are searching for, and turn them into buyers and super fans
Target Your Ideal Buyers
Put your brand in front of your ideal buyers at the right time with the right message.
Educate & Impress Prospects
Wow your prospects at any stage in the sales process with educational content that also persuades.
Do More Faster with Automation
Leverage the latest tools to streamline your strategy and make tedious busy work disappear.
And so much more.
What You Can Expect from IMPACT’s Digital Marketing Services
Take the First Steps Toward
A Reliable Sales Pipeline, Always Full of Opportunities
Wouldn’t it be great if you knew exactly how many leads would land in your lap every month, and it would be enough for your sales team to crush their targets? Yes, it would And with IMPACT, that doesn’t have to be a pipe dream.
Constantly Being Light Years Ahead of Your Competitors
While your competitors are out there pestering prospects and blowing opportunities, you’ll be cleaning up. And when the digital environment inevitably shifts, we’ll make sure you’re ready, while your competitors are left behind in the dust.
More Educated Buyers, Quicker Sales, Better Customers
Buyers today want to do all of their research before they talk to sales. Take advantage of it. We can help you educate your prospects, so you’ll not only shorten your sales cycle, you’ll attract happier, more well-informed customers.
Being Less Stressed About... Well, Everything!
Imagine your business has predictable revenue, more educated buyers, marketing activities you know are guaranteed to work, and a team of experts on your side. Sounds great, right? We can make that happen.
Need a Little Direction? That’s What We’re Here for!
Here’s how IMPACT can help you get started with digital marketing.
Create the Right Digital Strategy
There’s no such thing as a one-size-fits-all digital marketing approach. Through comprehensive analysis and industry research, we’ll create the strategy that’s right for your business.
Publish Game-Changing Content
Content will fuel your digital marketing, but creating the best content takes time and effort. When you work with IMPACT, we make creating results-generating content a cinch.
Implement the Best Tools & Tech
Your digital marketing will only be as effective as the tools you use. We only leverage the very best programs, platforms, and technology, so you’ll always be 10 steps ahead of the competition.
Expand Your Capabilities
For the less than the cost of an annual marketing salary, you’ll have a diverse team of high-level strategists, niche specialists, and digital experts on your side.
Proactive, Performance-Based Advice & Insights
You’ll never have to ask what’s next. In addition to 24/7 reporting access, we’ll always be monitoring your performance for opportunities and issues, and providing actionable advice.
Level-Up Your Team with Hands-on Training
We don’t just develop and execute strategies. We proactively train your team, so you know the tactics, tips, and tools you need to be successful with digital marketing.
Get Started with IMPACT in 3 Steps
STEP 1: Discovery
First, we’ll get to know each other. We’ll set up a call for you with one of our client success managers, so we can better understand the current state of your marketing, your goals, and whether or not we’re a good fit to help you reach those goals. We’ll only move forward if we both are on-board.
If we think we’re a good fit, we’ll start work on a 90-day plan. But instead of a boilerplate strategy, one of our strategists will perform a deep-dive into your marketing, including content, analytics, and more. Then they’ll create a prioritized list of recommendations for your 90-day marketing plan.
If you like your 90-day plan and want to work with us, we will immediately roll up our sleeves and get down to business as your inbound partner, generating leads and driving demand for your brand. And, if at any time we identify an opportunity for you or a need to pivot, we’re agile enough to make that move right away.
Who You’ll Work with at IMPACT
Client Success Manager
A client success manager, like Nick pictured above, is the first person you will talk to at IMPACT. Their sole job is to make sure you’re getting the most value from IMPACT, and that we’re always meeting your expectations.
As your primary point of contact, your account executive, like Karisa pictured above, will always be there, developing and executing your day-to-day strategies, answering questions, and getting results.
Whenever you need it, one of our passionate and talented inbound strategists, like Stacy pictured above, will give you the in-depth insights and hands-on expertise to take your lead gen strategy to the next level.
How We’ve Helped Businesses Like Yours Get Results. Fast.
In Their First 90 Days, FourV Increased Leads by 450% & Generated 7 Deals in Their Sales Pipeline
Meet Adam Aghion Director of Channel Sales & Alliance at FourV
They Needed a Fresh Digital Strategy, But Didn’t Have the Time or In-House Talent to Make It Happen.
FourV’s website wasn’t attracting any new leads for their product, GreySpark, a cyber security business intelligence platform. They didn’t have the strategy or the conversion architecture they needed, and their team didn’t have the time or expertise to achieve their goals -- to increase their pool of sales-ready leads, revamp their messaging strategy, and expand brand awareness.
Then, FourV called IMPACT. We worked with their team to develop a robust lead generation strategy that included aggressive short-, mid-, and long-term goals, as well as a set of staggered strategic activities to achieve them.
Within their first 90 days, FourV saw a 450% increase in leads.
“I am continually impressed with IMPACT's attention to detail, the ease of doing business with them, and the level of trust we've established."
Meet Stephen O’Connor Director of Digital Marketing at Advanced Data Systems
They Knew Their Traditional Marketing Approach Wasn’t Going to Cut It Anymore.
Having spent thousands of dollars on PPC advertising, print advertising, trade shows, cold calls, and paid lists, they found that the costs were starting to outweigh the results. They wanted to transition to a new digital inbound marketing strategy, and through their research, they found that not only would it help lower their existing marketing costs, but it would also push brand awareness and elevate sales.
That’s when ADS called IMPACT. First, we built a fresh, fully-optimized website for ADS. Then, we optimized their blog and worked together to develop and implement an aggressive content strategy.
Not only did ADS double their sales, but also:
increase in organic traffic
increase in revenue
"Thanks to IMPACT’s hard work, we’re now considered industry thought leaders, and we’ve doubled our sales."