Technology has evolved. As a result, today’s buyers have much higher expectations about what information they should be able to access online to make informed purchasing decisions. Most of all, they expect companies to earn their trust and, ultimately, their business.
So, how can you stand out in today’s crowded digital landscape and achieve incredible growth for your company? And how can you get the results you’re looking for without becoming overly reliant on a marketing agency?
No two companies will ever have the same answer to those questions — but with our comprehensive, personalized digital sales and marketing solutions, we will help you find the answers for your business.
The Most Common Challenges We Hear
The Problems We Solve
“Our leadership, marketing, and sales teams are not on the same page about our digital strategy.”
Unlike other agencies, our goal is not to take over your digital sales and marketing efforts for you. (If that is what you’re looking for, we may not be the right fit for you.) Instead, our digital sales and marketing solutions are designed to work with you to achieve results for your company.
Fast Start ProgramRecommended
Don’t get stuck in a long-term contract only to find out what your businessreallyneeds to be successful with inbound in the long-run. With IMPACT’s Fast Start Program, you can get your inbound marketing on the right path fast, while truly getting to know us as your agency partner,risk-free.
Whether you’re new to content marketing or have tried and failed in the past to generate traffic, leads, and sales for your company from it, you know you need guidance to make sure you’re doing it right and staying on top of best practices. Our industry-leading content consultants can help.
Through our partnership with Narrative SEO, we will provide you with a deep technical analysis of your site performance, as well as a customized action plan of specific steps to take to improve the ranking of your website in online search.
"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.
Martha BrownCEO, La-Z-Boy Southeast
“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”
Steve SheinkopfCEO, Yale Appliance
"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."
Kendall GuinnCMO, Aquila
We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."
Kevin EllisonVP of Marketing, AIS
“In the 18 months since starting, our sales revenues are up almost $20 million In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.
Adam MazzellaVP of Sales, Mazella
"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over300,000 in thesecond year."
Ryan LitwillerMarketing Director, Retrofoam
“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."
Jack MooreCEO, West Roofing
You Asked, We Answered
What is They Ask, You Answer?
Thousands of digital sales and marketing teams around the world have embraced They Ask, You Answer -- a business philosophy that begins with an obsession to answer the question: “What are my customers thinking?” -- so they can position themselves as the foremost teacher and go-to resource for buyers in their given industry. But where did They Ask, You Answer come from?
Who Are the Best Inbound & HubSpot Partner Agencies We Should Consider?
We're proud to be one of HubSpot's top agency partners and honored to have been named HubSpot's partner of the year in both 2017 and 2018. But while we are approached by many companies that want to work with us, we recognize that we're not right for everyone. Every HubSpot partner agency has a different story, strength, and mission. So, in no particular order, here are our top 13 HubSpot partner and inbound marketing agencies.
What are “The Big 5” Blog Topics Guaranteed to Drive Traffic, Leads, & Sales?
After reviewing the website analytics for his company, River Pools and Spas, Marcus Sheridan made a startling discovery. There were five categories of content topics that moved the needle with new buyers more than any other, rendering the greatest amount of traffic, leads, and sales. However, this trend is not specific to the swimming pool industry. Thousands of companies around the world have proven that these five topics drive revenue.
Insourcing Content vs. Outsourcing Content: Which Is Right for You?
You know how critical it is to answer all of the questions of your buyers have about your products and services through digital sales and marketing content — it’s how you drive organic traffic and leads, and (ultimately) sales. But should you create a culture of content within your own company, where people from your team are the contributors, or should you outsource content creation to a third party?
If you’ve been doing content marketing for a while with no real results, or plan on starting your journey off on the right foot, these seven things should absolutely be addressed. As a consulting company that works with so many organizations to achieve content marketing success, we’ve seen time and time again that these are the factors that most often result in content marketing failure, rather than success.
How Do You Compare to Companies That Are Seeing Astonishing Digital Sales & Marketing Results?
Your Digital Sales and Marketing Scorecard will give you an accurate assessment of the health of your company’s digital sales and marketing programs. You will also get a detailed, personalized roadmap of what exact steps you need to take next to achieve your goals, based on your responses.