Content Ownership Program

Create Revenue-Generating Content In-House Right Now

The benefits of insourcing your content marketing are indisputable, but sometimes it can take time to get a content manager hired and your long-term content program in place. With IMPACT’s content transition program, we help you expedite the process and bridge the gap.

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How the Content Ownership Program Works

IMPACT’s content ownership program is a short-term program that will enable you to begin producing content within the first 30 days, with the support of a dedicated IMPACT content consultant. We will also help you expedite the process for hiring and onboarding your content manager, so your full in-house content program can get up and running at full capacity faster.

What You Can Expect

  • If you cannot produce content in-house, we will help you source a temporary freelance writer and interview subject matter experts for They Ask, You Answer-style content (first two to three weeks).
  • Weekly 30-minute content consulting calls with your interim content management owner to help them evaluate candidates and effective content.
  • Once your freelancer is hired, weekly meetings will shift to learning how to develop topics, evaluate writing for SEO, and other best practices.
  • Your IMPACT content consultant will review up to two articles per week from your writer to ensure it meets quality and effectiveness standards.
  • In tandem, we will supply you with our Content Manager Hiring Playbook, which includes recommended hiring processes and interview questions.
  • While you are responsible for hiring your content manager, we will provide guidelines and help you find the right content manager for you faster.

Upon hiring your content manager, you will be able to transition (should you choose) to our ongoing content consulting service.

Are You a Good Fit for This Program?

This program is ideally suited to digital sales and marketing teams who are ready to take their content creation efforts in-house. They are also prepared to (or in the process of) hiring the content management team members necessary. Additionally, they are familiar with the ground-breaking principles of They Ask, You Answer

Fundamentally, companies that are the best fit for this service understand that insourced content creation and a content management owner are essential to their future digital sales and marketing success.

How Much Does This Program Cost?

While this is designed as an accelerated program, the duration for your company will depend on a variety of factors, including your goals, the hiring process, and so on. With that said, our in-house content transition ownership program costs $2,500 per month.

You asked, We answered

What Is They Ask, You Answer?
What Blog Topics Are Guaranteed to Drive the Most Traffic, Leads, & Sales?
Should We Rely Exclusively on Freelancers to Create Content for Our Company?
Should We Outsource Our Content Creation or Create Content Ourselves?
Do We Really Need to Hire a Content Manager for Our Company?

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