Create Revenue-Generating Content In-House Right Now
The benefits of insourcing your content marketing are indisputable, but sometimes it can take time to get a content manager hired and your long-term content program in place. With IMPACT’s content ownership transition program, we help you expedite the process and bridge the gap.
So, What is the Content Ownership Transition Program?
How the Content Ownership Program Works
IMPACT’s content ownership transition program is a short-term program that will enable you to begin producing content within the first 30 days, with the support of a dedicated IMPACT content consultant. We will also help you expedite the process for hiring and onboarding your content manager, so your full in-house content program can get up and running at full capacity faster.
What You Can Expect
If you cannot produce content in-house, we will help you source a temporary freelance writer and interview subject matter experts for They Ask, You Answer-style content (first two to three weeks).
Weekly 30-minute content consulting calls with your interim content management owner to help them evaluate candidates and effective content.
Once your freelancer is hired, weekly meetings will shift to learning how to develop topics, evaluate writing for SEO, and other best practices.
Your IMPACT content consultant will review up to two articles per week from your writer to ensure it meets quality and effectiveness standards.
In tandem, we will supply you with our Content Manager Hiring Playbook, which includes recommended hiring processes and interview questions.
While you are responsible for hiring your content manager, we will provide guidelines and help you find the right content manager for you faster.
This program isideally suited to digital sales and marketing teams who are ready to take their content creation efforts in-house. They are also prepared to (or in the process of) hiring the content management team members necessary. Additionally, they are familiar with theground-breaking principles of They Ask, You Answer.
Fundamentally, companies that are the best fit for this service understand that insourced content creation and a content management owner are essential to their future digital sales and marketing success.
How Much Does This Program Cost?
While this is designed as an accelerated program, the duration for your company will depend on a variety of factors, including your goals, the hiring process, and so on. With that said, our in-house content transition ownership program costs $2,500 per month.
You Asked, We Answered
What Is They Ask, You Answer?
Thousands of digital sales and marketing teams around the world have embraced They Ask, You Answer — a business philosophy that begins with an obsession to answer the question: “What are my customers thinking?” — so they can position themselves as the foremost teacher and go-to resource for buyers in their given industry. But where did They Ask, You Answer come from?
What Blog Topics Are Guaranteed to Drive the Most Traffic, Leads, & Sales?
After reviewing the website analytics for his company, River Pools and Spas, Marcus Sheridan made a startling discovery. There were five categories of content topics that moved the needle with new buyers more than any other, rendering the greatest amount of traffic, leads, and sales. However, this trend is not specific to the swimming pool industry. Thousands of companies around the world have proven that these five topics drive revenue.
Should We Rely Exclusively on Freelancers to Create Content for Our Company?
While leveraging freelancers or freelance writer network services isn't something you should avoid entirely — actually, they can be really helpful in certain instances — only using freelancers, so as to avoid some perceived hassle of insourcing your content creation, may be a risky move for your company. Now, let's talk about why.
Should We Outsource Our Content Creation or Create Content Ourselves?
You know how critical it is to answer all of the questions of your buyers have about your products and services through digital sales and marketing content — it’s how you drive organic traffic and leads, and (ultimately) sales. But should you create a culture of content within your own company, where people from your team are the contributors, or should you outsource content creation to a third party?
Do We Really Need to Hire a Content Manager for Our Company?
Why do you really need a content manager? What do they bring to the table that can't be covered by someone else on your team? Are their skill sets actually necessary for you to be successful? Most of all, will having a content manager really make a difference for your team and your company, beyond accountability? Those are the exact questions answered in this article.