Creating the remarkable content you need takes time your team doesn’t have. Our tested processes will empower you to develop content without taking you away from what matters most -- your business.
How Does Content Marketing Work at IMPACT?
Meet Kendall Guinn VP of Marketing at AQUILA Commercial
She Was Just Like You.
Based in Austin, Texas, Kendall Guinn of AQUILA Commercial (a commercial real estate company) and her team saw the potential of inbound and content marketing, and knew it would work for them. But they needed a partner to guide them, educate them, and hold them accountable to make sure they remained committed to putting in the work and creating content.
That’s when they called IMPACT. Their content coaching engagement with us began with signing an accountability pledge.
“I remember thinking this would be so difficult to do the trainings, produce new content and keep working to get our team bought in – all on top of our normal workload. But we took that pledge seriously. Here we are, a year later, producing content at warp speed and winning new business because of it.”
Since signing that pledge, we’ve helped them create 70 blog posts (featuring 17 employee contributions outside of marketing) and 65 videos. They also doubled their website traffic and increased the number of top three keywords from 15 to 143.
Best of all, they’re growing their business.
Through Their Hard Work, They Produced:
marketing qualified leads
scheduled sales consultations
In annual, recurring revenue from one contract
"This past year we’ve radically changed the culture of content within our organization and IMPACT has been instrumental in this!"
And we love working with you, Kendall!
“Honest and transparent content is the best sales tool in the world. Period.”
Marcus Sheridan Author & Keynote Speaker, IMPACT
We Know How to Empower Teams Like Yours to Create the Content You Need to Be Successful
There are no limits to types of content we can help you create. Here are a few examples:
Articles & Blogs
Episodic Video Series
Live Video Shows
Product Tutorial Videos
Video Case Studies
And so much more.
How IMPACT Can Help You with Content
Content Strategy Package
We’ll start with a comprehensive discovery process, which includes deep-dive analysis into your current needs, challenges, and goals with content. Then, we’ll work with your team to determine how content will be used and distributed. From there, we’ll help you create a documented, actionable content strategy that will help you create content that converts consistently.
Following our discovery process, you’ll be paired with one of our expert content strategists. They will guide you through weekly, one-on-one virtual coaching sessions. We’ll evaluate your content, eliminating the steep learning curve that comes with inbound content, and provide actionable feedback to teach you the best practices you need to be successful.
Content is just one piece of the inbound puzzle. As a full-funnel inbound marketing agency, our extensive team of passionate inbound experts, content strategists, and specialists are ready to support your team and fill in the gaps so you can do more, and reach your goals faster through the consistent creation of high-performing content that converts.
Whether you need ongoing content strategy coaching or consulting, Kevin Phillips will be the secret content weapon in your corner, empowering you to create successful content that attracts and converts the right buyers.
Client Success Manager
A client success manager, like Melanie pictured above, is the first person you will talk to at IMPACT. Their sole job is to make sure you’re getting the most value from IMPACT, and that we’re always meeting your expectations.
The Entire IMPACT Family
We have a full team of passionate inbound specialists, content experts, and strategists ready to help you create content and pair it with the best strategy to achieve your goals with our full inbound agency services.
"The amount of real revenue coming from our content marketing is up dramatically since starting with IMPACT!"
Cory “CJ” Porteous, Marketing & Inbound Business Development Manager
Ready to Learn More?
If you’re interested in learning more about how IMPACT can help make creating content a breeze, let’s set up a time to talk.
When you schedule a meeting, you’ll chat with one of our Client Success Managers, like Melanie!
Meet Adam Aghion Director of Channel Sales & Alliances at FourV
Adam and the FourV Team Knew What Results They Wanted to See, But They Didn’t Know How to Achieve Them.
FourV’s website wasn’t attracting any new leads for their product, GreySpark, a cyber security business intelligence platform. They didn’t have the content strategy or the conversion architecture they needed, and their team didn’t have the time or expertise to achieve their goals -- to increase their pool of sales-ready leads, revamp their messaging strategy, and expand brand awareness.
Then, FourV called IMPACT. We worked with their team to develop a robust, content-driven inbound strategy that included aggressive short-, mid-, and long-term goals, as well as a set of staggered strategic activities to achieve them.
Within their first 90 days, FourV saw a
increase in leads
“I am continually impressed with IMPACT's attention to detail, the ease of doing business with them, and the level of trust we've established. The quality of their work is truly top notch."
Meet Stephen O’Connor Director of Digital Marketing at Advanced Data Systems
Stephen’s Team Had Seen Success with Inbound, But Their Results Were Plateauing. They Needed to Do More.
ADS has been a HubSpot user, a practitioner of inbound marketing, and a partner with IMPACT for several years. Although their overall performance had improved from when we first began working together, we saw that ADS' results were beginning to level-off.
We also recognized that there were opportunities sitting dormant in their database, as well as room for improvement at the top- and middle-of-the-funnel. In short, it was time to go from "Inbound 1.0" to "Inbound 2.0."
We developed a two-part lead generation strategy. In the short-term, we focused our activities on conversion rate optimization (CRO), blog optimization, and a fresh content strategy.
We also developed a forward-looking, long-term content strategy and implemented a brand new lead scoring model.
In 6 Months, They Had a:
increase in sales opportunities because of their new content strategy
"Their ability to provide guidance and expertise for our various marketing programs has led to a substantial increase in sales"