Content Consulting

Content Problems We Solve

Uncertainty in Getting Started

Learn how to design a definitive editorial calendar, starting with the content that will produce the greatest results.

Onboarding Your Content Manager

We’ll teach you how to train your new content managers and transform your fantastic writers into marketers.

Content Marketing Skills

Understand all of the best practices you need to know about voice, tone, style, SEO, copywriting, and more.

Maximize the ROI of Content

We’ll train you to know instinctively how to get the biggest return on investment with your content marketing efforts.

What Good Content Looks Like

Learn how to clearly identify what is and is not a good piece of content once it’s written, and how to fix it when it’s not.

Leveling-Up Your Website Copy

Understand how to apply the principles you learn about tone, voice, style, SEO, and copywriting to the rest of your website.

Immediate Results for Sales

Great content will help your sales teams close more deals. Learn how to identify the content that will help them right now.

Master Critical SEO Principles

We’ll teach you the SEO best practices you need to make sure your high-quality content gets found by the right buyers online.

How IMPACT Content Consulting Works

Each week, the person directly responsible for managing content on your team will meet with their dedicated IMPACT consultant for 30 minutes. We will guide you through a customized curriculum (with weekly homework assignments) to ensure you focus on the right things first and execute They Ask, You Answer concepts flawlessly.

Your Curriculum Will Include (But Is Not Limited To)...

Content Creation

How to create high-performing content that leads to sales, including blog articles, website pages, premium content, pillar content, emails, and more.

Distribution & Promotion

How to distribute and promote your content to build awareness and drive traffic to your website through social media promotion and link-building.

Measuring Success

How to effectively measure your content efforts and drive insights that lead to results, with a focus on keywords, traffic, leads, and sales.

Your consultant will modify the topics of your weekly meetings based on your team and business, the maturity of your content marketing program, and your immediate needs.

What Our Digital Sales & Marketing Clients Say

"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.

Martha Brown CEO, La-Z-Boy Southeast

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”

Steve Sheinkopf CEO, Yale Appliance

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn CMO, Aquila

We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Kevin Ellison VP of Marketing, AIS

“In the 18 months since starting, our sales revenues are up almost $20 million In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Adam Mazzella VP of Sales, Mazella

"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller Marketing Director, Retrofoam

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore CEO, West Roofing

You Asked, We Answered

What Blog Topics Are Guaranteed to Drive the Most Traffic, Leads, & Sales?

Should We Rely Exclusively on Freelancers to Create Content for Our Company?

Should We Outsource Our Content Creation or Create Content Ourselves?

Do We Really Need to Hire a Content Manager for Our Company?

Why Is Our Content Marketing Strategy Failing?

THE EXPERTS IN YOUR CORNER

Meet Our Content Consulting Team

Jen Barrell

Content Marketing Consultant

Arielle Gnann

Content Marketing Consultant

Jolie Higazi

Content Marketing Consultant

Christi Wharton

Content Marketing Consultant

Brian Casey

Content Marketing Consultant

Connor DeLaney

Content Marketing Consultant

Justine Timoteo

Director of Inbound / Content Services, Consultant

Kevin Phillips

Lead Content Marketing Trainer

How Much Does a Content Consulting Engagement Cost?

While every content consulting engagement is unique and built to meet the specific needs and goals of an organization, the average cost for content consulting begins at $2,500 per month.

Ready to Talk Content Consulting?
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So, What is Content Consulting?

The Jarring Impact of Poor Content

Content Problems We Solve