Eliminate the Learning Curve of Content Production & See Immediate Results

You understand the impact of creating content that answers the most burning questions of your potential buyers to drive real sales results. But you could use some guidance to make sure you’re doing it right and staying on top of best practices. We can help.

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WHY CONTENT CONSULTING?

The Jarring Impact of Poor Content

Content Consulting

Everyone on your team is excited; they’re convinced content marketing is the right move, and they’re ready to be active contributors. But when the content you create doesn't deliver the results promised, it will have your team questioning the validity of content marketing and pushing back on their responsibility to contribute. When that happens, you'll be back at square one.

We’ve seen this exact scenario play out at companies around the world, over the past few years. And that’s why we created our content consulting program -- to help you understand and execute the concepts discussed in They Ask, You Answer for your business, so you can see an immediate lift in sales.

Content Consulting

HOW CAN WE HELP?

Content Problems We Solve

Uncertainty in Getting Started

Learn how to design a definitive editorial calendar, starting with the content that will produce the greatest results.

Onboarding Your Content Manager

We’ll teach you how to train your new content managers and transform your fantastic writers into marketers.

Content Marketing Skills

Understand all of the best practices you need to know about voice, tone, style, SEO, copywriting, and more.

Maximize the ROI of Content

We’ll train you to know instinctively how to get the biggest return on investment with your content marketing efforts.

What Good Content Looks Like

Learn how to clearly identify what is and is not a good piece of content once it’s written, and how to fix it when it’s not.

Leveling-Up Your Website Copy

Understand how to apply the principles you learn about tone, voice, style, SEO, and copywriting to the rest of your website.

Immediate Results for Sales

Great content will help your sales teams close more deals. Learn how to identify the content that will help them right now.

Master Critical SEO Principles

We’ll teach you the SEO best practices you need to make sure your high-quality content gets found by the right buyers online.

WHAT YOU CAN EXPECT

How IMPACT Content Consulting Works

Each week, the person directly responsible for managing content on your team will meet with their dedicated IMPACT consultant for 30 minutes. We will guide you through a customized curriculum (with weekly homework assignments) to ensure you focus on the right things first and execute They Ask, You Answer concepts flawlessly.

Your Curriculum Will Include (But Is Not Limited To)...

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Your consultant will modify the topics of your weekly meetings based on your team and business, the maturity of your content marketing program, and your immediate needs.

The Experts in Your Corner

Meet Our Content Consulting Team

How Much Does a Content Consulting Engagement Cost?

While every content consulting engagement is unique and built to meet the specific needs and goals of an organization, the average cost for content consulting begins at $2,500 per month.

LET'S TALK (ON YOUR TERMS)

When you reach out to us to schedule a time to chat or learn more about our services, you won’t be inundated with endless phone calls and emails from eager sales reps you’re not ready to talk to. Instead, you’ll talk to IMPACT Client Success Specialist Myriah Anderson (that’s her in the video!) about your goals and circumstances. The process will only go forward if you think we might be a good fit for you -- it’s your call.

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