Sales were flat, website traffic and leads were not growing, and there was a great sense of frustration with what they should do with digital.
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When you complete our digital sales and marketing scorecard, you’ll not only get a score as to where your organization’s sales and marketing are, but clear action steps and recommendations as well—all in less than 10 minutes.
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We’ve found that the companies for which we make the best agency partners are those that agree with our six fundamental beliefs. Those beliefs are focused on how buyers have changed, the role of digital in sales and marketing, and what companies need to do to see real results with inbound.
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Real World Results
Appliance Retail and Service
Sales were flat, website traffic and leads were not growing, and there was a great sense of frustration with what they should do with digital.
They went from $30m to $117m in sales, advertising dollars went down to $200k/year, website visits increased 2,566% to 800k, and margins are up 5% in an ultra competitive industry.
B2B Technology Providers
They saw the value of inbound marketing but weren't sure how to implement it. Traffic and leads had stayed relatively flat, even after hiring another agency.
Their organic website traffic grew 11X from 494 visits per month to 5,560. Contacts have since increased 350%, and $500K in sales can be attributed to the changes in how they do business.
Lifting and Rigging
They wanted to fufill there company mission and instill confidence and comfort in every customer interaction. This meant being a company that can educate, is transparent, and one people can trust.
They went from 5.5k visits per month to 20k, 50 leads a month to 240, and now rank for 7,659 keywords with 1,245 found on the first page of search engines. Their sales revenues is up almost 20 million dollars.
Commercial Roofing
The websites organic growth had flatlined, and word of mouth referrals were often the primary driver of generating new business.
They grew their organic traffic to 4,763 visits per month, over 22x (2,147%) within their first year. Their organic lead generation has led to job bids valued at over $14 million.
Commercial Real Estate
Their organic website traffic had been fairly stagnant for years, and they weren't generating quality leads. They also needed a way to estabilsh and solidify themselves in their local market.
Their organic monthly traffic skyrocketed from 2k to 23k. They are now seeing an average of 200 quality leads generated per month and they increased their first page keywords by 2,909% (11 to 331).
Foam Insulation Solutions
They were spending a lot more money on marketing and advertising, and they weren't getting any better. Metrics were stagnant and/or plateaued overall.
Their organic monthly traffic jumped from 7k to 300k after 18 months. There leads also increased from a monthly average of 10 to over 350 and their total pageviews are now over 1.1 million.
Furniture Retailer
Traffic and contacts were flat. They had not yet adapted to new buying behaviors, and as a result, revenue had plateaued too.
They can attribute $3 million in revenue in a single quarter to content marketing. Their organic monthly traffic increased from 1.1k to 33k after 18 months. There leads also achieved an all time monthly high of 400 after 18 months (previously averaging 6/mo).
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